It is no wonder that we all want to be cared for, as it is one of the most important emotions we all live with. We could reach out and express ourselves to the ones we care for in multiple ways. Does your business feel the need to reach out and show that you care? For instance, do you feel the need to inform customers when there has been a change, or communicate new/enhanced offerings, or it could be just be to build a rapport with the customers.
As evident as it is, you need good communication and engagement practices for your products/services to build/retain faith in you. The method of communication used plays a key role besides the message itself. And each unique situation is best complemented by a different channel of communication.
As a product, Zoho Creator is constantly evolving. We are finding new ways to make it easier for our customers to do effective business with their customers. Since communication has become an important facet of a business, we are bringing in new solutions that cater to such requirements of our customers. One such offering which we have recently developed is the SMS notification.
As per the statistics, 97% of the text messages are opened compared to only 5% of emails, while 83% of the text messages are opened immediately or within 3 minutes of their arrival, emails have a much larger gap period. Needless to say, SMS has penetrated as a prominent channel for communication.
Zoho Creator has integrated with popular services like Clickatell and Twilio. We have provided the option to notify for situations mentioned. Now it is easy to send a “Thank you” SMS when a customer fills out an order form. We have provided the notification option when records are modified. The next requirement that pops up is to notify when a condition is met. For this, we have a Rule Builder, which makes it easy to set the conditions and invoke an SMS notification. The combined power of the SMS notification and Rule Builder empowers you to meet many business requirements easily.
Yet, there maybe requirements that may not be solved with both. For instance, you may want to remind your users at a particular time, like on the day of appointment. In such a scenario, you could simply schedule the SMS notification. For similar and other more complex requirements, we have provided predefined deluge script functions. Just create a schedule with appropriate configuration and write a single line of code and the appointment reminder workflow is ready.