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Meera Sapra

Product Manager - Zoho Social. I live in New Delhi, India. When I'm not working, I spend my time reading, creating comics or art.

Dear Brands, Please Use a Social Media Tool that Talks to Your CRM

Whenever I run into a problem with a service I frequently use, I try to reach out to the brand on social media. This is not just so I can (hopefully) find a solution to the problem, but I also do it to see how that brand handles social media interactions with regular customers.

3 min read

10 Tips to Increase Engagement for Your Brand on Twitter

Over the last few years, Twitter has evolved as one of the most popular and most versatile social networks for businesses to communicate with their audience. The fact that Twitter keeps adding cool, new features every now and then makes things even more interesting for marketers and brand managers. In this post, we'll look at 10 ways in which businesses can use Twitter to more effectively engage their audience and build their brand presence.

8 min read

5 Ways to use Direct Messages for Better Customer Service and Engagement on Twitter

Over the last couple of years, Twitter has been working on making the Direct Message experience richer for users. Earlier this month, they announced the...

3 min read

Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should.

If you're like most business owners, you've probably been using social media for your business for a while now - you create content, listen to what's being said about your brand, engage your audience, and keep track of key metrics to measure the impact of your brand's social media presence. And all that is great, but there's an important piece you might've missed — "Social media works best when it's tightly integrated with your business instead of something you do in isolation."

4 min read

The first tool to track revenue from your social media marketing efforts

At Zoho, our vision revolves around building an “operating system for business” – a complete ecosystem that powers the people and processes running your business....

3 min read

More storytelling, better conversations: What Twitter’s upcoming update means for marketers

Twitter recently announced an upcoming update that will make big changes to the way people (and brands) create content and engage on the social media...

4 min read

Zoho Social gets Instagrammed: Manage your brand’s visual storytelling

With Zoho Social, our focus has always been around helping businesses grow their presence on social networks that matter the most. Over the last few...

2 min read

Planned maintenance of our Data Center: December 23rd 2015 to December 28th 2015

Dear customers, As part of our annual network maintenance, we will be upgrading our primary data center infrastructure this month. This maintenance is scheduled to...

Service Updates 1 min read

Introducing Zoho SocialShare – The easiest way for brands to share content

We’re always looking for ways to create and share great content that will engage our audience. Creating good content is an art in itself, but...

2 min read

3 Reasons to NOT do Social Media Marketing for your Business

That’s right. You didn’t read the title wrong. Don’t get started with social media marketing for your business. Or if you’ve already started, stop and...

4 min read