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Meera Sapra

Product Manager - Zoho Social. I live in New Delhi, India. When I'm not working, I spend my time reading, creating comics or art.

5 Ways to use Direct Messages for Better Customer Service and Engagement on Twitter

Over the last couple of years, Twitter has been working on making the Direct Message experience richer for users. Earlier this month, they announced the...

3 min read

Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should.

If you're like most business owners, you've probably been using social media for your business for a while now - you create content, listen to what's being said about your brand, engage your audience, and keep track of key metrics to measure the impact of your brand's social media presence. And all that is great, but there's an important piece you might've missed — "Social media works best when it's tightly integrated with your business instead of something you do in isolation."

4 min read

The first tool to track revenue from your social media marketing efforts

At Zoho, our vision revolves around building an “operating system for business” – a complete ecosystem that powers the people and processes running your business....

3 min read

More storytelling, better conversations: What Twitter’s upcoming update means for marketers

Twitter recently announced an upcoming update that will make big changes to the way people (and brands) create content and engage on the social media...

4 min read

Zoho Social gets Instagrammed: Manage your brand’s visual storytelling

With Zoho Social, our focus has always been around helping businesses grow their presence on social networks that matter the most. Over the last few...

2 min read

Planned maintenance of our Data Center: December 23rd 2015 to December 28th 2015

Dear customers, As part of our annual network maintenance, we will be upgrading our primary data center infrastructure this month. This maintenance is scheduled to...

Service Updates 1 min read

Introducing Zoho SocialShare – The easiest way for brands to share content

We’re always looking for ways to create and share great content that will engage our audience. Creating good content is an art in itself, but...

2 min read

3 Reasons to NOT do Social Media Marketing for your Business

That’s right. You didn’t read the title wrong. Don’t get started with social media marketing for your business. Or if you’ve already started, stop and...

4 min read

Build relationships, not just pipelines: All-new social features in Zoho CRM

When we first launched social features in Zoho CRM in November 2013, our goal was to give our customers a place to listen to what...

Zoho CRM 3 min read

Zoho on Zoho: How we use Zoho apps to run the show at Zoholics

Our goal for each Zoholics user event is to make it perfect for attendees – our customers who travel from all over the world to...

Zoho Projects 4 min read