Intelligent integration and why your business needs it

This is a guest post by AppiWorks.

The business world is constantly evolving and companies must keep pace. One of the ways companies can stay ahead is by adopting intelligent integration. In this blog, we'll discuss what intelligent integration is, why your business needs it, how automation can help achieve integration, and the benefits of using AppiWorks for Zoho CRM.

What is an intelligent integration platform? 

An intelligent integration platform is a collection of cloud-based technologies that allows users to install, manage, and integrate software services and applications across many platforms. These platforms are known as Integration Platform as a Service (iPaaS). iPaaS provides a comprehensive solution for integration and data exchange, enabling communication between different systems and applications.

Why do we need integration in business? 

By integrating your business systems, you'll get a better understanding of your customers, your data, and the state of your company. This enhances internal operations and provides a better customer experience. As a result, you'll be more productive and successful.

How automation can help achieve integration needs? 

Automation is becoming an increasingly popular investment. A 2020 Deloitte survey found that 73% of global executives reported that their organization is moving towards intelligent automation. Automation allows organizations to develop end-to-end business processes that are more efficient, reliable, and scalable. By automating tasks, businesses can improve operational effectiveness and generate more income.

How does AppiWorks perform intelligent integration and automation for Zoho CRM? 

AppiWorks is an Integration platform as a service (iPaaS)/Application platform as a service (aPaaS) platform that integrates and automates several applications in accounting, marketing, sales, databases, communications, and productivity. The AppiWorks for Zoho CRM is a Zoho CRM extension that automates interaction between Zoho CRM modules and other applications via the AppiWorks platform directly from the Zoho CRM system. This extension allows users to configure their integration needs as automations, which are then carried out by the AppiWorks platform.

What are the benefits of using AppiWorks for Zoho CRM

Using AppiWorks for Zoho CRM brings many benefits to CRM users, including:

  • Auto-interaction: Automatically execute an action on any application when a new contact, lead, or any record in a Zoho CRM module is created.

  • On demand interaction: Choose and execute actions on applications for selected contacts, leads, or any records in a Zoho CRM module.

  • Import data: Onboard data from other systems into Zoho CRM.

  • View related records: Automatically display relevant data from another system when viewing Zoho CRM data.

  • Multiple applications: Supports multiple applications that are available now and in the future on the AppiWorks platform.

  • Configurable services: A fully configurable automation that gives you control over your integration and automation needs.

In conclusion, intelligent integration is a crucial aspect of business success. By adopting automation and using AppiWorks for Zoho CRM, companies can improve operational efficiency, better understand their customers, and generate more income. If you're looking to integrate and automate your business processes, AppiWorks for Zoho CRM is a powerful solution that can help.

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