App Spotlight: LocalReviews for Zoho CRM

LocalReviews is an online review and reputation management tool that integrates with Zoho CRM and helps businesses dispatch review invitations to their customers. When integrated with Zoho CRM's Appointment feature, the tool can be used to automatically send out review invites to customers whose appointment has taken place. Customers can easily click on the link and give their review of a product or service on the review site of their choice.

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Business needs

A business's online reputation plays a key role in customer buying decisions. Most prospects decide whether to sign up for a service or buy a product by scrolling through the business's website, e-commerce or social media platforms or, at the very least, through a simple Google search. It is crucial for businesses to display social proof through customer reviews or testimonials on these platforms. Acquiring them can be a challenge, especially when there is a large customer base to reach out to.


LocalReviews seamlessly integrates with Zoho CRM and helps businesses:

  • Send automatic review invitations to customers immediately after the completion of an appointment or deal closure.   

  • Select review sites that best match the requirements of your business. For example, if your business sells travel packages, you could choose Tripadvisor or Yelp.

  • Collect reviews from customers without the hassle. The review invite includes a link that redirects the customer to the review site. All they have to do is click the link and submit their review.


  • Improved SEO: Social proof is a sure-shot way of improving the SEO of your website. Apart from providing fresh content, it also increases the popularity of your site, paving the way for more clicks.

  • Better brand presence: Customer reviews are a great way to show how reliable and trustworthy your brand is.

  • Higher chances of conversion: Apart from increasing brand value, reviews help increase awareness, leading to more site traffic and ultimately boosting the chances for lead generation and conversion.

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