Leverage the full potential of your AWS cloud data with Zoho Analytics integration

Zoho Analytics supports native integration with multiple AWS cloud services, including Amazon RDS, Amazon Redshift, and Amazon Athena. This integration capability allows businesses to connect Zoho Analytics directly with various databases hosted on these AWS services.

Zoho Analytics has also recently added support for integration with Amazon Lightsail, a cloud computing service provided by AWS. With this new addition, Zoho Analytics expands its suite of data connectivity options and enables businesses to leverage its analytical capabilities across a broader range of AWS services.

In this blog, let's explore the Zoho Analytics integration with Amazon RDS, which is one of our most widely used integrations and supports multiple database types.

Additionally, we'll take a closer look at the other AWS cloud services that Zoho Analytics integrates with, which provides businesses with a comprehensive analytics solution for the AWS ecosystem.

Amazon RDS

Amazon RDS simplifies the process of setting up, operating, and scaling databases, without the need to worry about the technical intricacies of hardware, software, or backups. With Amazon RDS, you can focus on managing your data while AWS takes care of the heavy lifting involved in database administration. 

Zoho Analytics supports integration with the following managed databases on Amazon RDS:

  • MySQL
  • Microsoft SQL Server
  • Oracle
  • PostgreSQL
  • MariaDB
  • Amazon Aurora MySQL
  • Amazon Aurora PostgreSQL

For these database types, you have two options for integrating with Zoho Analytics: data import and live connect.

Data import

Live connect

Your data stored in Amazon RDS databases will be imported and stored in Zoho Analytics.

Your data stays in Amazon RDS, and only the relevant data will be fetched, using queries, when you create a report in Zoho Analytics.

You can import filtered data from Amazon RDS with the help of custom queries.

You will have to create custom views in the source database to access filtered data.

If you want to analyze data from different data sources in one place, then data import is the best option.

You can connect multiple data sources along with Amazon RDS, blend the data together, and get a comprehensive view.

It's not possible to blend data from other data sources.

If you make changes to columns in the source database, those changes will automatically synchronize.

You'll have to manually map the data based on changes made.

Lookup relationships between tables with foreign keys must be manually set up in Zoho Analytics.

Lookup relationships will be automatically created for tables with foreign key links, and you can set up additional lookup connections if needed.

You can create query tables on top of the imported data.

You cannot create query tables, as the data won't be available inside Zoho Analytics.

Report loading time will be faster, as the data is stored in Zoho Analytics.

Report loading time depends on the Amazon RDS server response time and the amount of data stored.

So the data import option provides more flexibility for data preparation and blending, but requires storage within Zoho Analytics, while the live connect option keeps your data in Amazon RDS but offers less flexibility and may have longer report loading times.

Some key highlights of the Zoho Analytics integration with Amazon RDS:

  • Import data from single or multiple tables, custom queries, and stored procedures in your Amazon RDS databases.
  • If you choose the data import option, you can schedule data imports at select intervals, to keep your data in Zoho Analytics up to date.
  • By opting for the live connect option, you can access real-time data directly from your Amazon RDS databases.
  • Blend data from different sources, including Amazon RDS, into a single workspace in Zoho Analytics and gain cross-view insights.
  • Create unlimited custom reports and dashboards to visualize and analyze your data.
  • Use Zoho Analytics' AI capabilities to get insights and make better data-driven decisions.

To learn how to connect your Amazon RDS with Zoho Analytics, schedule data imports, and create visualizations, refer to our help article.

Other AWS service integrations

In addition to Amazon RDS, Zoho Analytics also supports integration with other AWS services:

  • Cloud storage
    • Amazon S3
  • Databases
    • Amazon Lightsail
    • Amazon Redshift
    • Amazon Athena
  • Private cloud

Cloud storage

Zoho Analytics supports integration with multiple cloud storage services, including Amazon S3.

Amazon S3

By importing your data from Amazon S3 into Zoho Analytics, you can analyze it efficiently and gain meaningful insights.

Key highlights:

  • Supports multiple data formats, such as spreadsheets, CSV, XLS, XLSX, HTML, tabular text files, JSON, and XML.
  • Import single and multiple tables.
  • Schedule data import at select intervals.
  • Blend data from Amazon S3 into existing tables in Zoho Analytics.

To learn how to connect Amazon S3 with Zoho Analytics, schedule importing, and create visualizations, refer to our help article.


Zoho Analytics supports integration with multiple cloud data services, including databases and data lakes, for easy and real-time analysis. With respect to AWS cloud data services, Zoho Analytics offers integration with:

If you have your business data hosted in any of these AWS data services, you can use Zoho Analytics to analyze and derive meaningful insights from it.

All the key highlights mentioned for the Amazon RDS integration—such as data import flexibility, scheduled data imports, real-time data access, data blending, unlimited reporting and dashboards, and AI-powered insights—also apply to these cloud services.

Private cloud

Zoho Analytics can be installed on AWS public and private cloud environments for seamless integration and analysis.

Installing on AWS

Organizations can benefit from increased data security, compliance adherence, customization, performance, integration capabilities, and control over their analytics infrastructure by deploying Zoho Analytics in a private cloud environment on AWS. These advantages enable organizations to leverage advanced analytics capabilities while meeting their specific requirements, maintaining stringent data governance, and ensuring data privacy.

To learn how to set up Zoho Analytics On-Premise on AWS and get started with your analytics journey within your private cloud environment, refer to our help article.


In addition to all the AWS cloud services mentioned, Zoho Analytics also offers integration with Amazon's ecommerce platform.

If you're an Amazon seller and want to understand the performance of your Seller Central account, Zoho Analytics offers native integration support. With this integration, you can analyze your sales data, gain insights into your customers, optimize your inventory based on historical data, and more.

Note: The Amazon Seller Central integration is currently in beta.

Key highlights of the Amazon Seller Central integration:

  • Access to readymade reports and dashboards (will be available soon)
  • Ability to create unlimited custom reports and dashboards
  • AI-generated insights to make better data-driven decisions

Analyze data in AWS services with Zoho Analytics

With extensive integration support for various Amazon services, Zoho Analytics empowers Amazon customers to unlock the full potential of their data.

If your business hosts or stores data in any of the Amazon services mentioned above, and you're looking to extract valuable insights from that data, Zoho Analytics is here to help.

By using Zoho Analytics as your business intelligence and data analytics partner, you can:

  • Import data from the cloud services and business apps you use, including AWS services, into a unified platform for analysis.
  • Visually analyze your data with over 50 data visualization types, and present information in compelling and insightful ways.
  • Utilize Zia, our AI assistant, to generate insights and uncover hidden patterns within your business data.
  • Collaborate with your team by seamlessly sharing reports and dashboards and promote data-driven decision-making across your organization.

If you're considering a comprehensive business intelligence and analytics platform, you can sign up for a 15-day free trial of Zoho Analytics, connect your data sources, and explore its user-friendly interface and powerful data analysis capabilities firsthand.


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