When we talk about email marketing as a critical part of any marketing strategy, we emphasize its cost-effectiveness and the ability to personalize automated emails.
The fact that email marketing provides the highest ROI is a testimony to that cost-effectiveness.
So then we come to the million dollar question: Why should one have to pay extra for something that's meant to be inexpensive?
Given the economic uncertainty we're all living in, it's only smart to opt for solutions that aren't just economical but also offer the same array of solutions for which you're already paying much more than is necessary.
Zoho Campaigns is designed to be both affordable and user-friendly, with a wide range of features that make it easy to automate and personalize your email campaigns. Check out our features to learn more.
Let's get into the details.
You pay significantly less
When it comes to cost-effectiveness, how much can you actually save? If you compare the top plans of both Zoho Campaigns (Professional plan) and Intuit Mailchimp (Premium plan), you'll see that Intuit Mailchimp charges $277 USD per month for 10,000 contacts, whereas Zoho Campaigns charges only $81 USD—saving you about $196.
As you increase the number of licenses, the price difference changes. For example, if you choose 50,000 contacts, you'll pay almost twice with Intuit Mailchimp what you'd pay with Zoho Campaigns.
Check the interactive spreadsheet below and compare prices of your contact size.
(Disclaimer: Zoho Campaigns and Intuit Mailchimp pricing as on Feb 13)
With Zoho Campaigns, you can send an unlimited number of email campaigns to your contacts without incurring additional costs. The only fee associated with the service is for the number of contacts in your mailing list. For example, Intuit Mailchimp's Premium plan for 5,000 contacts costs $277 per month, with a monthly email send limit of 150,000. On the other hand, Zoho Campaigns does not have any such restrictions and costs $52 for 5,000 contacts, with unlimited email sends.
You can reach us anytime and at no cost through calls, chats, and emails. Chat with us through Zoho Campaigns' chat option inside the product, email us at firstname.lastname@example.org, or check this link to call us directly.
Providing a well-rounded marketing strategy
Another feature that sets Zoho Campaigns apart is our SMS gateway, which enables you to include SMS campaigns in your email marketing strategy and to reach your audience on multiple channels. You can now easily align the creation process for both SMS campaigns and email campaigns, making it simple to use for businesses of all sizes.
Master of all
Overall, Zoho Campaigns is a comprehensive and feature-rich email marketing platform that offers a number of advantages over MailChimp, including strong integrations with CRM tools, an SMS gateway, advanced deliverability options, and a range of features tailored to the needs of businesses of all sizes. Whether you're just starting out with email marketing or are looking to upgrade your existing solution, Zoho Campaigns is worth considering.
Moreover, we want to make it easy for you to get started with Zoho Campaigns. To help you get off to a smooth start, our dedicated onboarding team is committed to being available to provide dedicated support.
Signup for Zoho Campaigns now for 14-day free trial.