Importance of workplace communication

Workplace communication is much more than just a conversation between two people at work. It includes exchange of information through multiple mediums such as texts, audio calls, and video calls. While workplace communication is quite different from your day-to-day casual communication, that doesn't mean it must strictly be formal. Communication is most effective when people can express their thoughts in their own way. Depending on the person, everyone shares their ideas, strategies and their opinions through both formal and informal means, whichever they are comfortable with. Workplace communication can be flexible with that. But at the same time, it is important to maintain a healthy standard in which employees communicate with each other, so as to not sour internal relationships. Most companies neglect this aspect until it is too late.

Establishing effective workplace communication creates and maintains a positive work environment. A recent study by the Harvard Business Review found that 55% of employees tend to look for a new job within 12 months of joining and the leading cause is "feeling out of place" or "failing to make an impact". The main cause of all these is poor workplace communication. Employees are more likely to stay in the job for a longer term when there is effective workplace communication as that leads to fewer misunderstandings. People feel like their contribution is acknowledged more in a positive work environment with solid internal communication. Employee retention is not the only reason you should give importance to workplace communication. Here are some other reasons why you should focus on workplace communication:

  • Maintaining good workplace communication etiquette is especially useful when you are in sales. It promotes a positive brand reception as well as loyalty among customers.

  • A higher standard of workplace communication prevents misunderstandings and confusion within the organization.

  • A healthy communication practice within improves team morale and company culture.

  • Higher team morale encourages employee engagement, which in turn leads to better relations amongst employees.

  • Choosing a good communication platform/tool for employees is of utmost importance. It can be directly proportional to the efficiency of the company as a whole.

While maintaining a healthy workplace communication practice befalls on the employee, the employer can do their part in promoting it. One such thing is the selection of a good internal communication tool. A good internal communication tool should promote interaction between employees as well as help tackle different communication challenges. There are many internal communication applications on the market to help boost your organization's productivity. One such product is Zoho Cliq. It simplifies internal communication and, at the same time, has multiple useful features that help automate most of your communication.

In conclusion, communication skills are just as important as managerial skills in a workplace environment. If you want to know more about challenges that companies face with internal communication and how to tackle them, you can take a look at this blog.


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