Building an online community for your service or product is one of the most effective ways to promote customer confidence, loyalty and repeat business. It is of course fundamental that when you create a community, you align your brand’s value and identity with your online community. Zoho Discussions offers several ways in which you can customize your community, so that it matches what you want to do with it. Keeping a consistent look-and-feel and visual experience from your customers as they go from your website to your customer support forums is one of the most-requested things customers ask for.
Zoho Discussions offers extensive rebranding options, which enables you to create a rich user experience and fully align your online community with the other elements of your web presence. So we explore that here.
We'll go into more advanced settings in Part II and Part III of this post.
You can customize anything and everything in the online community that you create with Zoho Discussions. Basic changes to logo, colors, header and footer are available through an easy-to-use control panel. Advanced
customizations including your own custom CSS are also available. And for the ultimate custom experience, we also offer Zoho Discussions as a "white label" product.
Different communities have different kinds of postings – questions, ideas, problems, etc. With Zoho Discussions, you can easily create a Q&A forum, or an Idea board or a customer support community, etc. by customizing the topic type of your portal according to what you need.
Widgets are a great way to provide more useful and context sensitive information for your community to look at. Zoho Discussions offers a number of ready-made widgets, which enable you to share important announcements, promote top contributors, drive traffic to the most popular topics and more.
Alternatively, you have the ability to create custom widgets - HTML & Link Widgets - with which you can embed any HTML object to promote / advertise your product and share your product links, so that your users
can make the most use of it.
Customizing the UI is just one of the ways in which you can tailor your online community and make it a part of your brand's online experience. In the next post about Zoho Discussions, we'll discuss integrating it with
your own sign-on system and providing a smooth experience for your users.
You can read more about customizing Zoho Discussions here. And as always, feel free to send your comments in our online forums (powered by Zoho Discussions, of course!) or by e-mailing us firstname.lastname@example.org