3 ways in which Zoho Campaigns can help your Email Marketing Agency

You believe in Email Marketing. You also know all the statistics that prove email marketing to be one of the most cost-effective methods of reaching out to your customers. That’s why you run an Email Marketing Agency – helping your clients get the maximum out of their email campaign efforts!

Your team consists of Ben, James and Peter.

Ben is the one who comes up with those catchy subject lines and the email content.

James is the creative one. He designs templates and is the HTML coder.

Peter manages all campaigns and makes sure that they go out right on time, to the right people.

And, you’re the entrepreneur, of course. You also work with Peter to analyze all the reports that have come out, keep making changes to every campaign, so that the next one does way better!

The 4 of you make the best use of your expertise to help your clients. Your email marketing software must be capable of helping each of your team members to work independently.

Here’s how Zoho Campaigns can help.

A single team. A single account.

Always keep it simple. Maintaining a single account for your entire team is the best way out. Zoho Campaigns gives you the ability to add multiple users to a single account so that all of you can work on the same data. If you are setting up the account, then you become the admin. All your team members become users of the same account.

Keep it simple with privileges

Decide who can see what. Should every campaign be visible to all users in your account? Or should it be seen only by Peter who manages all campaigns? As an admin you can decide this for your organization.

Email Marketing with CRM integration

You might send emails on your client’s behalf. The customer data will be stored in your CRM account. Syncing the different views will be easier with the Zoho Campaigns – Zoho CRM integration.

And. Oh. This one’s a bonus point.

There’s a Template Library that James can use to save all his templates. Everytime he creates a stunning template, he can save it to the library. So, that’s a lot of time saved the next time around!