Recently we have been experimenting with offline Zoho ads. Last year we started with an ad in San Jose airport which many travelers noticed.
Couple of months back, we put up our first billboard in Redwood City on 101N.
This month we launched our 'Finally' campaign with another billboard in SFO (on 101N) near the Bay Bridge.
If you use Bart to get to San Francisco, you'll notice some of our displays (we have 7 of them) at the Embarcadero station.
As Zoho Apps mature, we will be expanding our presence, both online and offline.
Did any of you notice any of our ads? Any comments/feedback?
I was driving across the San Mateo bridge and saw a 'Finally' billboard. My carpool partner was alarmed at how very hard I was laughing, though I was in full control of the car at all times. This is the first I have heard of you, and I had to Google for it because it amused me so very deeply. It was the fonts that did it. Excellent placement, as well, given that I drove east down 101 from SF before taking 92 north, so the fonts were fresh in my mind from passing their building. I will have to check you guys out.
I was driving across the San Mateo bridge and saw a 'Finally' billboard. My carpool partner was alarmed at how very hard I was laughing, though I was in full control of the car at all times. This is the first I have heard of you, and I had to Google for it because it amused me so very deeply. It was the fonts that did it. Excellent placement, as well, given that I drove east down 101 from SF before taking 92 north, so the fonts were fresh in my mind from passing their building. I will have to check you guys out.
I really like your logo! It stands out
I really like your logo! It stands out
I saw the "CRM without the forced sale" billboard last night, and the "CRM integrated with email" in the Montgomery BART the other day. I love the use of special fonts in the "forced sale" billboard - it caught my attention right away, and reminded me to recommend Zoho to my boss.Excellent work!
I saw the "CRM without the forced sale" billboard last night, and the "CRM integrated with email" in the Montgomery BART the other day. I love the use of special fonts in the "forced sale" billboard - it caught my attention right away, and reminded me to recommend Zoho to my boss.Excellent work!
Actually, that was my favorite ad-space they chose. Plenty of business travelers could use Zoho's apps, and if they've probably have their smart-phones on them...
Actually, that was my favorite ad-space they chose. Plenty of business travelers could use Zoho's apps, and if they've probably have their smart-phones on them...
In airports or subway terminals not sure if it is a great place to put the ads cause people are always on the go.then again, in an airport, people who waits for their plane would have no choice but to occasionally check out your ad.
In airports or subway terminals not sure if it is a great place to put the ads cause people are always on the go.then again, in an airport, people who waits for their plane would have no choice but to occasionally check out your ad.
+1 for a more mature, business oriented logo...
+1 for a more mature, business oriented logo...
ImpressionsAD #1: I don't immediately understand what you do, or why I should check you out.AD #2: I don't immediately understand what you do, or why I should check you out.AD #3: This gets me interest/excited, but then the bottom starts to feel complicated.AD #4: My interest is perked and if I used Salesforce then I'm interested in the competition.AD #5: With my IT hat on, this sounds interesting.AD #6: With my IT hat on, this sounds interesting.--------
What about targeting consumers, in particular information workers. Zoho can nicely target the individual employee/department - rather than the entire enterprise. Then it spreads.How about ads that target what we're interested in as information workers. It feels natural to focus on one product (like the CRM ads), rather than the suite which feels overwhelming.1.
Zoho Sheet
Math Nerd features. Live Collaboration.
Free.2.
Managing that project getting out control?
Zoho Project
First Project is Free.3.
Get across town, without going across town
Zoho Meeting
Connect 1 on 1 for Free.Basically, solve my problem in an Ad."Online Applications", translation: "Stuff... now on the Internet!"
ImpressionsAD #1: I don't immediately understand what you do, or why I should check you out.AD #2: I don't immediately understand what you do, or why I should check you out.AD #3: This gets me interest/excited, but then the bottom starts to feel complicated.AD #4: My interest is perked and if I used Salesforce then I'm interested in the competition.AD #5: With my IT hat on, this sounds interesting.AD #6: With my IT hat on, this sounds interesting.--------
What about targeting consumers, in particular information workers. Zoho can nicely target the individual employee/department - rather than the entire enterprise. Then it spreads.How about ads that target what we're interested in as information workers. It feels natural to focus on one product (like the CRM ads), rather than the suite which feels overwhelming.1.
Zoho Sheet
Math Nerd features. Live Collaboration.
Free.2.
Managing that project getting out control?
Zoho Project
First Project is Free.3.
Get across town, without going across town
Zoho Meeting
Connect 1 on 1 for Free.Basically, solve my problem in an Ad."Online Applications", translation: "Stuff... now on the Internet!"
Dear ZOHO,Great to increase presence.Consider however revising your LOGO. Develop it into a more mature/stylish/trustworthiish type of LOGO. You will benefit!
Dear ZOHO,Great to increase presence.Consider however revising your LOGO. Develop it into a more mature/stylish/trustworthiish type of LOGO. You will benefit!
I think we should put ads in the rest of the place, the people at the airport junction passing by, will not pay attention.
I think we should put ads in the rest of the place, the people at the airport junction passing by, will not pay attention.