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360 SMS helps businesses communicate faster, engage smarter, and convert more, without leaving Zoho CRM. From one-to-one conversations to bulk outreach and AI-powered automation, 360 SMS turns everyday CRM activity into meaningful customer conversations across SMS, MMS, and WhatsApp.
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Business needs
Better engagement, retention, and higher conversions start with better communication for any business. But disconnected CRM workflows and fragmented messaging slow teams down. Messages are sent from disconnected tools; conversations live outside the CRM, and teams lose context, visibility, and valuable response time.
Manual follow-ups, scattered message threads, compliance concerns, and limited automation make it harder to scale customer engagement efficiently. As customer expectations rise, businesses need a faster, smarter way to engage, directly from where their data already lives: Zoho CRM.
Solution
360 SMS brings AI-powered messaging directly into Zoho CRM, helping teams engage faster, respond smarter, and convert more. By keeping conversations contextual and automated, businesses can reduce response delays, improve customer experiences, and scale communication effortlessly.
With AI guiding every interaction, teams can focus on timely, meaningful conversations that move deals forward. Every message stays connected to CRM data, ensuring better visibility, stronger personalization, and consistent engagement across the entire customer journey. Furthermore, all data remains secure within Zoho CRM, ensuring ownership, compliance, and complete visibility.
360 SMS key capabilities include:
Native messaging inside Zoho CRM with no redirection or data sync
Send and receive messages directly from CRM records
AI-generated templates and contextual reply to suggestions
AI-driven compliance based on customer intent
AI Chat Agents for instant, 24/7 automated responses
Workflow-driven automation across any Zoho module—no code required
Unified conversation view for inbound and outbound messaging
Personalized bulk messaging from Zoho List Views
Message scheduling, delivery status, and real-time alerts
Reusable templates with folder-based organization
Benefits
Faster conversions: Trigger timely, personalized messages based on CRM activity to move prospects through the funnel quicker.
Higher engagement: AI-backed messaging and multichannel outreach help drive stronger response rates and more meaningful conversations.
Improved efficiency: Automation, bulk messaging, and scheduling reduce manual effort and free teams to focus on high-value work.
Built-in compliance: Consent management and AI-led compliance help align messaging with TCPA and GDPR requirements.
Instant setup: One-click installation gets teams up and running in minutes.
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