The ultimate goals for recruiters and HR professionals are acquiring top talent and hiring the right candidate. To do this, recruiters should leverage the various platforms and channels available to them where they can engage with potential hires. SMS technology is no longer groundbreaking, but choosing to contact candidates via text is still a non-traditional approach. That’s why texting can prove to be a power tool for your mobile recruiting efforts.

If you’re not leveraging SMS for your recruitment and hiring strategy, you’re missing out. Even worse, you could be wasting your time on resources or tactics that don’t help you reach your goals.

Here’s why SMS text messaging should be a crucial part of your recruitment process.

Real-time information 

Within the recruitment sector, the ability to react quickly to news is paramount to your company’s success and ability to beat your competition. Taking leads from clients and candidates, reaching out to the relevant people, and passing on information at the click of a button is the most effective way you will secure the right people at the right time. Whether it’sconfirming an interview or asking the candidate to call about a job in your organization, the ability to respond to and pass on information in real-time is one reason SMS text messaging is so important.

Convenient and flexible  

Another benefit of using SMS text messaging is that it’s a convenient and flexible method of communication. You can pass information on to clients and candidates at a time that suits them. Since many of the people you work with will be working during the same office hours it is not always convenient for them to pick up the phone when you call. So using text messaging allows you to pass on information in a direct but flexible way. The recipient can then respond at a time that’s best for them.

Relationship builder

SMS text messaging can also be used to build relationships because it allows direct communication between your recruitment company, your candidates, and your clients throughout each step of the recruitment process. Before your candidates go into their interviews, you can text them helpful tips, links to information about the company, send address details, and wish them good luck. These personal touches can go a long way in helping boost your candidates’ confidence.You can also send your clients helpful reminders such as who they’re meeting and at what time.

Private

Another benefit of using SMS text messaging is that it enables you to communicate with your candidates and clients privately. For candidates, this means they don’t need to worry while they’re at work that other people within their current company will see that they are looking for a new job, which could put them in a compromising position with their current employer. Rather than expecting your candidates to take calls during work hours, which could cause issues for them in their current role, you can text them asking to call at a convenient time. You can also use text messaging to confirm necessary details, which are then stored on the person’s phone as a record.

Texting is also:

Easy. People of all ages are familiar with texting. And texting doesn’t appear to be going anywhere.

Popular. Cold emails often end up in the spam folder or simply go unread. However, people tend to check their phones multiple times per day.

Quick. Many tools allow you to send texts from your desktop. You can also use voice dictation to compose messages.

Today’s candidates want easy and direct ways to engage with employers and apply for jobs. Text messages simplify the process for both recruiters and candidates, resulting in a faster time-to-fill and lower costs.

Recruiting is complex and dynamic. Integrating Message Media into your recruiting platform helps manage this complexity by consolidating all hiring-related communication activities into one system of record.