When running an online business, you need to throw out your assumptions and let the data speak for itself. Nowadays, it's common for every business to own a website, but whether it's accomplishing its purpose or not will always be a question. Understanding your visitors' behavior is critical for any online business, especially when you want to invest in different marketing channels—and that's when PageSense's all-new Web Analytics steps in!
Top benefits you get with PageSense's Web Analytics.
With our Web Analytics feature, you can get an overview of your website's performance and visualize the numbers and graphs in real-time. Identify which channels—organic search, direct, referral, or paid advertising—drive traffic to your website. Analyze which geographical areas work for you, get to know the exact source that brings you more visitors, and tailor your marketing campaigns accordingly.
For example, if your primary traffic source is through a landing page that brings in the most leads, you can check the number of sign-ups and track the Acquisition-Behavior-Conversion (ABC) cycle for the same.
Focusing on the right channel helps you to expand your market segment as well. Although there are hundreds of metrics to track, PageSense's analytics dashboard breaks them, down making it easier to dissect and study your online business.
Determine which customer segments you need to focus on and track the number of visitors who have completed the conversion cycle. For example, if your business is based on curating designer winter jackets, you can segment your audience based on visitor type, country, channel, and other metrics to run effective campaigns.
Understand visitor's website behavior
Analyze which pages/content are visited more frequently and which has the highest drop-offs. Some websites have a high visitor rate but limited conversions. This may be due to poor site navigation, targeting the wrong keywords, or a poorly written landing page. Whatever the case, our Web Analytics feature helps you attract the right traffic by identifying which pages/content perform the best based on page visits, time spent on a page, visitor counts, and goal conversions.
Additional benefits for marketers
View marketing programs holistically to get an accurate overview of their performance
Generate leads in quality and quantity
Reduce cost per acquisition (CPA) on re-targeting campaigns
Observe which blogs/landing pages have higher customer retention
Diagnose and improve issues with your website's performance
It's evident that businesses are striving hard to make every dollar count, and web analytics can do wonders to shape your business strategy.
To set up Web Analytics in PageSense, all you have to do is install the PageSense code snippet on the website to track visitor data.
If you have any questions or concerns, feel free to reach us at firstname.lastname@example.org. We’re always happy to help!