Over the​ years, the workplace has changed dramatically thanks to technology. Technology is incredibly ​useful, but ​its fast paced and ever advancing nature makes keeping up with its movements incredibly difficult.

Today, recruiters and HRs utilize online platforms like no other. The number of job advertisements and applications ​is continuing to rise in the ​UK, making it more difficult for companies to attract the right candidates to their vacancies. Engaging with candidates online is imperative if you want to be recognized as an employer of choice.

However with so many developments happening in the “tech” sphere which tools should you use to captivate the right candidates? Here are three key tools that should be part of your digital toolbox.

Online Job boards may now be considered the older sibling to social media but they still serve a significant purpose in the recruitment process. Unlike social media users and visitors to your website, those who browse job boards are there for one reason and one reason only: to find their next role. Those utilizing job boards such as glassdoor.com, LinkedIn and Indeed are most likely going to be active job seekers so a presence on these platforms increases your exposure to more candidates ensuring that you have the pick of the bunch when it comes to shortlisting.

Social Media is no longer a trend. It is essential. Nearly 2.1 billion people have social media accounts. If your brand message across Facebook, Twitter and LinkedIn is inconsistent at best, it sends signals that your brand is struggling to keep up to speed and is deterring candidates in high demand from applying. Social media is all about engagement and by posting your roles with relevant hashtags, serious candidates are more likely to find your profile and enquire about your role.

Website Integration is arguably your most essential tool. It’s your digital shop window and the platform whereby you have the most scope to showcase yourself to potential employees. Creating and maintaining a website is expensive. Having a careers page ensures that you are utilizing your purchase as a tool that will generate returns for you.

With so many useful technologies on tap it can be difficult to organise your online activity, not to mention ​time-consuming. If you are looking for a better way to prioritize your working day, the recruitment​ software from Zoho is the right  technology to help you find the ideal candidate.

Recruiting and Staffing Software from Zoho increases your exposure by posting job openings directly to the most popular job boards with just one click. It also populates your social media feeds with your bespoke job vacancies. 

Zoho Recruit also fills your company careers and enables users to create an account allowing them to apply to one or multiple jobs through one application. 

Measuring your success is also important. Zoho creates shared detailed reports, which allow you to identify how candidates have found you, be it via social media, job boards or your website.

Your success is dependent on the calibre of your candidate supply and the relationships you hold with clients. That is why it is important to communicate effectively with both parties throughout the hiring process. Zoho Recruit sends an SMS message on your behalf about a scheduled interview and to a client after making a new hire. The Zoho Mail integration also lets you send, receive and track all email correspondence with candidates and client contacts inside Zoho Recruit. 

The multiple features from Zoho Recruit are about integrating your working day to enable you and your teams to work at a better pace and essentially generate increased financial returns.