Introducing the Zoho Social API: Build custom social media workflows your way

Every business has its own social media workflow.

Some publish content from an internal CMS. Some sync campaigns with a CRM. Agencies manage dozens of brands at once, while SaaS platforms need to bring social publishing directly into their products.

Until now, these workflows often required manual effort or disconnected tools.

Today, we're excited to introduce the Zoho Social API—a RESTful API that lets developers integrate social publishing into their own applications and workflows.

Whether you're building an internal dashboard, a marketing platform, an agency solution, or a custom publishing experience, the Zoho Social API gives you the flexibility to extend Zoho Social beyond its interface.

Build social media into your applications  

The Zoho Social API gives developers programmatic access to core publishing and brand management capabilities, making it easier to automate repetitive tasks and build workflows that fit existing business processes.

Using industry-standard REST endpoints and OAuth 2.0 authentication, you can securely connect your applications with Zoho Social and manage social publishing through code.

With the Zoho Social API, you can:

• Schedule and publish content across connected social channels

• Retrieve portal, brand, and connected channel information

• Manage multiple brands from a single portal

• Integrate social publishing into existing marketing or business applications

Whether you're an agency managing multiple clients or an engineering team building an internal marketing platform, the API provides the building blocks to streamline your social operations.

Build for the way your team works  

No two organizations manage social media the same way.

That's why the Zoho Social API is designed to fit into your existing ecosystem instead of replacing it.

Schedule content from your own platform  

Already have a content management system or campaign planning tool?

Use the API to publish and schedule content across your connected social channels without switching between applications.

Manage multiple brands effortlessly  

If you're an agency or enterprise managing several brands, you can retrieve portal and brand information programmatically and build experiences that let your teams work efficiently across multiple clients.

Access connected social accounts  

Need to know which channels are available for publishing?

The API lets you fetch all social channels connected to a brand—including Facebook Pages, Instagram Professional Accounts, LinkedIn Profiles and Company Pages, X, YouTube, TikTok, Google Business Profile, Pinterest, and more.

Integrate with your existing business tools  

Bring social publishing into the systems your teams already use.

Whether it's your CRM, CMS, marketing platform, or an internal application, the Zoho Social API enables you to trigger publishing workflows without disrupting existing processes.

Built with developers in mind  

Getting started with the Zoho Social API is straightforward.

After registering your application through the Zoho Developer Console, you can authenticate using OAuth 2.0 and begin making API calls within minutes.

The API offers:

• RESTful HTTP endpoints

• OAuth 2.0 authentication

• Multi-data center support

• JSON request and response formats

• Comprehensive developer documentation

If you've worked with modern REST APIs before, getting started will feel familiar.

Designed for agencies, partners, and growing businesses  

The Zoho Social API opens up a wide range of possibilities across industries.

Agencies  

Manage multiple client brands from a single application, automate publishing workflows, and simplify day-to-day operations.

SaaS platforms  

Embed social publishing capabilities directly into your products without building an entire publishing infrastructure from scratch.

Marketing teams  

Connect internal content planning tools, approval systems, and campaign workflows with Zoho Social to eliminate repetitive manual work.

Enterprises  

Integrate social publishing into larger business processes while maintaining centralized governance through Zoho Social.

Request API access  

The Zoho Social API is currently available through an access request process for developers, agencies, partners, and businesses looking to build custom integrations.

Once your request is approved, you can to start building your custom workflow.

Whether you're creating your first publishing workflow or building a sophisticated multi-brand platform, we're excited to see what you'll build with the Zoho Social API.

Ready to get started? Visit our Developer Platform, explore the documentation, and request API access today.