Laura Burrus

Laura is a Product Marketing Manager for Zoho CRM where she leads the sales enablement team, drives business growth and focuses on market research. She has over ten years of experience working in technology, leading sales teams and providing marketing consulting to startups.  In her free time she attends as many live music shows as possible and enjoys blogging about local music in her hometown of Austin, Texas. 

The must-attend list of sales, marketing and developer conferences: Fall 2017

The Zoho CRM Team is going to be on the road this fall, and would love to see you at one of the following conferences....

Zoho CRM 5 min read

7 ways your CRM can help you become a successful salesperson

How do you define success as a salesperson? Many people relate success in terms of dollars and cents, or closing half a million in sales...

Zoho CRM 4 min read

5 ways Zoho helps you say “Thank You” to your customers

It’s not that hard to say, “Thank you,” so why don’t we do it more often? As business owners and managers, we get so focused...

Zoho CRM 4 min read

5 Pitfalls to Avoid During CRM Implementation

C-levels and managers  are usually the first to understand the value that comes from having a unified customer view. They’ve developed ways to manage customer...

Zoho CRM 4 min read

You’re Invited to Our Biggest Event of the Year: Zoholics Sales and Marketing

In a technology-​driven world, connecting face-to-face is something that rarely happens, but it’s still our favorite way to connect with our customers.  This is why...

Zoholics 1 min read

Building Trust in Your Sales Team: 5 Takeaways from TED and HBR

Simon Sinek’s inspiring TED Talk about why good leaders make you feel safe got me thinking about the implications when it comes to running a...

Zoho CRM 3 min read

5 New Year’s Resolutions for Your Business

In early 2014, Forrester Research predicted that there would be an increased number of organizations who would adopt a more disciplined approach to customer experience transformation....

Zoho CRM 2 min read

Where do You Go from Here? Best Practices for Using a CRM System

This is the last post in our series looking at the 5 Big Questions of CRM Systems.  In case you missed the first four posts, make sure...

Zoho CRM 1 min read

When Should You Implement CRM into Your Business?

This is the fourth post in a five part series looking at the 5 Big Questions of CRM Systems. If you missed the first three posts, you’ll...

Zoho CRM 2 min read

12 AND a Half Reasons Why You Might Need a CRM System

This is the ​third post in a series looking at the 5 Big Questions of CRM Systems. In the first post, we answered who should use CRM and in the second...

Zoho CRM 2 min read