At the CRM Evolutions 2012 conference in New York City, industry experts and people who use CRM get together to learn about the newest ways they can improve their process through best practices and new technologies. While some of the discussion can be really high level, the basic issue of creating great customer experiences is the ultimate goal.
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In an effort to understand how to deliver on this most basic of principles of CRM, I asked attendees at the opening night party of the CRM Evolution conference, “How do you create great customer experiences?” Here are their responses.
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