From Robert Scoble - "Accidense is the word to describe what happens when people accidentally click on Google Adsense ads."
What interested me was his thought on whether commercial sites track their advertising effectiveness by measuring how long a user's browser sticks around at the site once they'd come clicking a Google Ad (and not clicking the back button immediately). Hmm, sure a matter of concern for advertisers & search engine marketers alike. May be Urchin aka Google Analytics provides such info.
Arvind
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