The revolution of e-commerce continues, and it is changing the game for brands! Thanks to social media, consumers can purchase whatever they want, whenever they want. However, the interesting part to note is that most online shoppers state they never had any prior intentions of actually buying the products and experiences they see online. This phenomenon is called; discovery commerce.
The driving force behind discovery commerce is social media. As consumers think products and services they desire magically appear on their screens, their appearance actually results from thoughtful brand strategy guided by social media algorithms.
A recent article published in Fast Magazine indicates that three out of five online shoppers surveyed say they buy products after coming across them unexpectedly on their social media feeds. This presents a greater opportunity for companies to make sales to individuals and businesses that may not have even heard about their brand before.
There is huge potential for companies to reach people online at the right time to make a sale. The challenge is ensuring the content you post on social media effectively drives your call to action. The same article highlights that, "when brands present their content to the right customers at the right time, it can feel like serendipity for those seeing the ads."
Discovery commerce is changing the game for brands as people constantly discover new solutions within the digital age. Now, it is up to you to create content that grabs people's attention, delivers the right message, and compels them to take action.
If you implement the following strategies, you should reach a wider audience online:
- Your content should be high-energy and memorable.
- Your content should be relatable and evoke emotion.
- Your content should create similar feelings people get when shopping.
- Your content should relate to the passion and pain points of your target audience.
- Utilize the power of "now" and the fear of missing out and encourage quick calls to action.
Incorporate these top five tips into your next content strategy and see how many new people engage with your social media posts.