… dump the friend and embrace the enemy.
Several years ago, we had many rounds of meetings with Yahoo on ways to cooperate. It was very clear that Yahoo had lousy leadership. On the other hand, I was quite impressed by the Google leadership I met.
What did we end up doing at Zoho? We never pursued a Yahoo partnership, and we made our peace with Google. Yahoo just demonstrated, yet again, that we made a wise choice. Dumb friends are more dangerous than smart enemies.
Zoho is a wonderful product, no doubt. But I am surprised how you willfully burn bridges. You don't have to diss someone publicly if they have not scammed you.
agreed*