This is a guest post by Dataholics.
Bad data in a CRM system can cause all sorts of problems for businesses, from decreased efficiency to lost sales opportunities. For example, employees might take shortcuts when entering data or leave fields blank because the time and effort involved in finding and entering the correct data will take longer. This can lead to obsolete, missing, or incorrect data in the CRM. But there is a solution: Dataholics!
The problems of bad data in CRM systems
Data enables managers to track trends and anticipate needs, identify areas of opportunity, and make sound decisions that will help the business or organization achieve its goals. With accurate data, you can be confident that you're making decisions based on the best possible information.
Inaccurate data, on the other hand, can lead to bad decision-making that can have costly consequences. That's why it's so important to ensure that the data you're using is accurate.
Have you ever received a marketing email that just didn't make sense or wasn't useful to you at all? Maybe it was addressed incorrectly or advertised a product you would never use.
Bad data leads to segmentation problems when businesses group together similar customers so they can target them with more relevant marketing. Suppose the data in the CRM is inaccurate. In that case, companies might end up segmenting their customers incorrectly, causing them to target the wrong people with their marketing campaigns—a massive waste of time and money.
For example, let's say a business has a list of customers who have made a purchase in the past six months. They want to send out a marketing campaign to these customers to promote a new product. But if the data in their CRM is outdated, they might send the campaign to customers who haven't shopped with them in over a year. Not only is this a wasted effort, but it can also annoy and alienate customers who feel like they're being ignored.
Bad data can lead to incorrect analysis of a company's performance and cause management to make the wrong decisions. For example, if a company notices its low customer satisfaction score, it may conclude that it needs to improve its customer service.
However, if the data in the CRM is inaccurate and the true satisfaction score is actually high, the company might waste its time and resources trying to fix a problem that doesn't actually exist.
Inaccurate data can also lead to missed opportunities. If a company thinks its sales are lagging because of poor customer service, it might require new customer service training. But if the real reason for the sales decline is something completely unrelated, like an economic recession, the company's efforts will be in vain.
Dataholics: The solution to bad and missing data
Dataholics is an app extension for Zoho CRM that works by scouring the internet for online sources of information. Dataholics gathers data from numerous global services and pushes it directly into your CRM records.
This includes international street addresses, email contact details, and company insights for all your contacts.
All these data points are instantly sourced, verified, and entered into your Zoho CRM account automatically. So all your CRM data can be updated without any manual data entry needed.
Dataholics for Zoho CRM is the perfect solution for busy professionals who want to keep their CRM records accurate and up-to-date without spending hours on manual data entry.
The benefits of Dataholics
1. Cleanse bad data
Clean your Zoho CRM data to make it useable again and replace incorrect or missing field data with the correct information.
2. Update missing fields
If you have any blanks in your data, Dataholics can instantly fill them in for you. Manual research and entry are no longer required.
3. Enrich your data records
Make your Zoho CRM records more valuable by adding extra data points you may not have had before.
4. Level up customer service
Give your account managers the correct information about their clients, and make sure your deliveries go to the right addresses.
5. Boost sales
Avoid gatekeepers by having direct contact information for your prospects. Gain rich insights into the companies you're targeting.
6. Improve marketing results
Reduce hard email bounces and ensure your marketing messages reach their targets and make sure you're targeting the right companies in the first place.
Dataholics for Zoho CRM will restore your CRM system to its former glory by removing missing, out-of-date, and incorrect data without any need for days of research and manual data entry.
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