Bigin gets smarter with Apple Intelligence and Siri AI on iOS 27, iPadOS 27, macOS 27 Golden Gate, and watchOS 27

Before we dive into what's new, we couldn't resist sharing some exciting news: Apple has picked Bigin as one of the great apps updated for iOS 27! We're genuinely thrilled, and it felt only right to share the moment with you first.

This year, Apple went big on AI, bringing in a more powerful Siri AI and a more meaningful Apple Intelligence to devices that genuinely feel like yours.

And here at Bigin, the CRM built for small businesses, we've taken that and run with it. The result is a CRM that doesn't just work seamlessly across your favorite Apple devices, but one that actually knows your business and your customers.

An assistant that's with you for every deal, every customer.

Siri AI is more personal and more clued into context than ever, so it can actually help you keep up with your growing business!

Brainstorm ideas, get clarity on what you have to do today, or just engage in a natural back-and-forth with an assistant that knows your schedule inside out! Want to know about tomorrow's follow-up, the call you've got in 10 minutes, or what's coming up before your next meeting? Just ask Siri.

And if you are heading out to meet a prospect, or dropping by a client's site?  Ask Siri for the location and it'll pop up right on CarPlay.

And since Siri has on-screen awareness, it already knows what deal or customer you're looking at. Ask it something, and it won't just answer, it'll contextually guide you forward from there.

Productivity, powered by personalized AI.

Did a deal just get handed over to you? Are you entering a last-minute meeting? Or do you just want to get up to date on a client? With Apple Intelligence by your side, you get accurate summaries of every customer, deal, note, email thread, and WhatsApp conversation in seconds.

Not just that, when you're engaging with your customers over WhatsApp, Bigin will surface smart reply suggestions that help keep the conversation moving forward.

We've also leveraged Apple Intelligence to make sure every hour of your day goes smoothly. We've expanded your Activities and Pipelines widgets so they can now accommodate an AI-generated summary of what needs to be done. And at the start of your day, you get a reminder of what's scheduled and what's overdue, so by the end of it, you can quickly reschedule anything you couldn't get to.

And throughout the day, Apple Intelligence is with you through everything you take on, helping you plan your next steps. It goes through long email threads, call and meeting transcripts, and notes, then suggests and helps you execute the best course of action, be it a laser-focused follow-up or a winning email response.

Your schedule, on your wrist.

We're bringing the much-loved AI-generated to-do list to your Apple Watch, which means you get a rundown of your day, no matter where you start it from.

And we've also brought a new way for you to go through your schedule on your watch. A simple turn of the Digital Crown lets you move through your day, call by call, meeting by meeting.

Capture ideas, create images, close deals.

This year, we've brought Image Playground to Bigin's Products module. What does that mean? You can now generate high-quality, photo-realistic images of the products or services you offer with a simple prompt. In fact, the prompt is auto-generated based on the product description you already have in Bigin, so all you have to do is click generate.

Snap a photo of anything, an idea scribbled on a notepad, a brainstorm from the whiteboard, a handwritten to-do list, and it gets associated with the right deal or contact's record immediately. Snap an invoice specifically, and the products on it get added straight to the deal's product list.

Oh, and our built-in card scanner now has AI working behind the scenes too, reading and storing business card data in Bigin exactly the way you'd want it stored. Clean, accurate, ready to use!

We've left no stone unturned to ensure that both Bigin and your business get an upgrade in line with Apple's latest releases. So go ahead and enjoy the best of your Apple devices with one of the best CRMs for small businesses!

Get the Bigin app and try these enhancements out today!