Aristotle famously said, "The more you know, the more you realize you don't know."
During a recent conversation, a long-time customer casually exclaimed "Woah! I didn't know PageSense could do this!"
And that's when it hit me hard that not everyone needs to be a jack-of-all-trades. There might be customers who've used your product for years and still have no idea about certain nuances in it.
PageSense as a conversion optimization and personalization platform has so much more to offer than just what meets the eye. So let's talk about all the tricky know-hows of PageSense and how they can make your website optimization process a breeze.
Count yourself out with IP Filtering
Ever wanted to visit your own website, but refrained from it because you didn't want to mess up the reports? Then PageSense's IP Filter option is your workaround! Just add the list of IP addresses you want to filter, and PageSense will stop tracking any visits, views, or conversions from those specified addresses. This way you get to exclude the internal traffic and prevent any skewing of your report data.
Centralize your visitor data with Cross Domain Tracking
Getting a holistic view of a visitor's journey is an idyllic idea for any marketer. PageSense's Cross Domain Tracking does exactly that for you. You no longer have to wonder where visitors drop off or which path they take before making a purchase. Just enable this nifty setting, and you'll be able to view the actual path taken by a visitor and produce a cumulative report from all the domains they visit.
Save time with Session Recording Tags
If a picture is worth a thousand words, your visitor recordings are probably worth a zillion. Session Recording remains one of the most sought-after features in PageSense. However, rummaging through thousands of recordings to find one could be like looking for a needle in a haystack. This is where PageSense's Tag feature comes in handy. You can now manually or automatically tag recordings based on visitor behavior. This way filtering out recordings becomes a breeze and you're saving a lot of time and effort. So go ahead and give the tag feature a try—it might be the magnet you needed to pull out that long-lost needle from the haystack!
Bonus tip: Session Recording also comes with advanced segmentation options. So you can now slice and dice your recordings based on different criteria like visitors who've accomplished certain goals, the first page a visitor landed on, the last page they were on, and the amount of time they spent on a particular page, and more.
Test your tests with QA mode
You meticulously create different variations of your web page and set up an A/B test, but before you give it the final go, how do you know if it looks and works exactly the way you intended to?
This is where PageSense's QA mode comes into play. So once you've built your A/B test, go the extra mile and use the QA mode to evaluate it. Play around with the variations and see how they behave when the target audience changes, how they render across browsers, and how the test goals are achieved. This way you get to step into your visitors' shoes and also identify any glitches that might otherwise slip under the radar.
Curb the confusion with mutually exclusive groups
Let's say you've got a favorite online store. What if its website kept changing every time you visited? Wouldn't that throw you off track?
If your answer is a big fat yes, I am sure you wouldn't want to put your website visitors through similar confusion. So while running an A/B test, to ensure that the visitors don't get bombarded with different variations of the same page, you can make your experiment mutually exclusive. That is, you can allocate your website traffic between tests to make sure that a visitor is part of only a single test in the exclusive group. This way, a visitor who sees Variation A will not see Variation B and vice versa.
Support your support team with Zoho Desk integration
Picture this. It's 11pm and you're driving down a deserted road when you're startled by the blow-out noise of a flat tire. All you can do now is rummage through your car manufacturer's website for the manual. Imagine your plight if the user guide said nothing about flat tires. Spooky right?
Well, of course, you wouldn't want to put your visitors into the soup like this. However, you should never underestimate the power of an effective support document on your website.
If you are a Zoho Desk user, by integrating Zoho Desk and Zoho Pagesense, you can get the best out of your Help Center with Goal Metrics and Form Analytics. You can now measure the applicability of your help guides and get a clear picture of what answers your visitors are looking for. This way, you can restructure your support documents accordingly and thereby reduce repetitive support tickets.
Strike up smarter conversations using integrations like SalesIQ and Intercom
Imagine having your own Genie who could magically teleport you next to your website visitor so you can cater to their needs precisely. Ah! If only it was that simple.
However, that's exactly what integrating your PageSense account with Sales IQ or Intercom will do for you. You no longer have to rely on your hunches while chatting with visitors. With session recording, you can watch your visitors' activities in real time and get to know when they achieve your website goals. With all of this insight, you can send targeted messages and strike up contextual conversations with your visitors.
So now that you know PageSense's hidden gems, have a go at them—I bet you'll wish you knew them earlier.
Let us know which ones are your favorite and which ones helped you the most in the comments below!
Happy Optimizing! :)