Have you heard people say "email marketing is only for big brands with big budgets"? Well, it's been proven to be a myth. Lately, small businesses have been taking the market by storm, not with venture capital or funding, but with top-notch marketing, and email marketing is one of the best methods.
Email marketing has a lot of advantages, but you don't want to get into your customers' bad books. When small businesses start to take off, they often choose to invest in email, which can do wonders for their business, but only if it's used the right way.
You don't want to bombard your customers by clogging their inboxes and flooding them with emails. This might actually hurt your business in the long term. You need to ensure that your emails are relevant to your customers.
Combining a CRM with email marketing software can help you reach the right audience with the right content.
Ask yourself what main goal you can achieve by bringing a CRM and an email marketing platform together? You might immediately think of increased sales or more subscribers, and those will come in time, but the most important benefit of bringing these two mega tools together is stronger and more successful customer relationships!
Your prospects and customers need to know that you're thinking about them. It's nearly impossible to contact all your customers by phone. That would be an arduous, not to mention time-consuming task. And sending snail mail updates is totally out! With an email marketing tool like Constant Contact integrated with Bigin, staying in touch with your customers is a lot easier.
Let's take a look at how this new integration will help you and your business:
Instant two-way sync to keep your records up to date
Bigin for Constant Contact allows you to sync your contacts both ways. Your audience list from Constant Contact will be synced with your contacts in Bigin and vice-versa. This means you can edit your data in either tool and see it updated in the other.
Sync up to 5 audience lists
You can easily sync data from any list in your Constant Contact account with a list view in Bigin. All you'll have to do is, choose a list to be synced from the Constant Contact list, and choose a contacts module from the Bigin's contact list. Once you map the fields between both the apps, you can precisely control what data you sync. Just two steps, and you're done You can also choose to sync opt-outs from Constant Contact to Bigin when the same contact unsubscribes from the Constant Contact mailing list.
Central hub for data
With CRM-enabled email marketing software, your lead and customer data is stored in a central hub, allowing you to track customer engagement more easily and work more efficiently. Your pipeline is linked directly to your emails, so you can easily see which stage a deal is in.
Strong customer relationships with end-to-end visibility
Email is the best way to reach out to your customers quickly. Having your email account built into your CRM helps you get up to speed with all your customer interactions. Show your audience you value them and you'll automatically lay the foundation for retaining their business.
Not just with this integration, Bigin was built to be email friendly with our native email-focused features
Connect your email accounts effortlessly with IMAP and POP3 support
Works in your Gmail inbox
Send mass emails for effective customer campaigns
Save time and effort with email templates
Get greater control of your emails with email sharing options
Get insights for every email you send (opened, clicked, or bounced)
Add team email addresses
Automate emails through workflows (triggers)
Our integration with Constant Contact brings even more to the table, and if you're thinking about stepping up your email marketing game with the right mix of sales and marketing, this integration is made for you. Turn it on, and let it do the work of building great audience and customer relationships for you.