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Social CRM

Dear Brands, Please Use a Social Media Tool that Talks to Your CRM

Whenever I run into a problem with a service I frequently use, I try to reach out to the brand on social media. This is not just so I can (hopefully) find a solution to the problem, but I also do it to see how that brand handles social media interactions with regular customers.

3 min read

Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should.

If you're like most business owners, you've probably been using social media for your business for a while now - you create content, listen to what's being said about your brand, engage your audience, and keep track of key metrics to measure the impact of your brand's social media presence. And all that is great, but there's an important piece you might've missed — "Social media works best when it's tightly integrated with your business instead of something you do in isolation."

4 min read

The first tool to track revenue from your social media marketing efforts

At Zoho, our vision revolves around building an “operating system for business” – a complete ecosystem that powers the people and processes running your business....

3 min read

Customers Want an Experience Through Your Brand

There is a belief, and for most rightfully so, that Social CRM is an extension of traditional CRM. With Social CRM you’re adding new technologies...

Zoho CRM 1 min read

Serve customers faster with Social CRM

The biggest growth area for CRM is in the SMB space, said Marshall Lager, Managing Principal of Third Idea Consulting. At the CRM Evolution Conference...

Zoho CRM 1 min read

Key to social CRM success is simple integration of products and channels

      Integrating CRM with business processes is both a challenge and an opportunity. Not only are we faced with a proliferation of products,...

Zoho CRM 1 min read

SMBs create new business models with social CRM

CRM makes sense for optimized marketing and reputation building, but as SMBs are discovering social CRM, they’re actually creating new business models, explained Brent Leary,...

General 1 min read

Three unique ways to use Social CRM to grow your business

      You’ve got tons of customer data, but often your customers aren’t talking directly to you. They’re talking to other customers and a...

Zoho CRM 1 min read

3 Easy Steps for Embedding Zoho CRM Web Forms in Facebook Pages

If you follow our Facebook page, you would have noticed a “Request a Demo” link on the left hand side. Refer to the visual at...

Zoho CRM 1 min read