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Dear Brands, Please Use a Social Media Tool that Talks to Your CRM

Whenever I run into a problem with a service I frequently use, I try to reach out to the brand on social media. This is not just so I can (hopefully) find a solution to the problem, but I also do it to see how that brand handles social media interactions with regular customers.

3 min read

10 Tips to Increase Engagement for Your Brand on Twitter

Over the last few years, Twitter has evolved as one of the most popular and most versatile social networks for businesses to communicate with their audience. The fact that Twitter keeps adding cool, new features every now and then makes things even more interesting for marketers and brand managers. In this post, we'll look at 10 ways in which businesses can use Twitter to more effectively engage their audience and build their brand presence.

8 min read

5 Ways to use Direct Messages for Better Customer Service and Engagement on Twitter

Over the last couple of years, Twitter has been working on making the Direct Message experience richer for users. Earlier this month, they announced the...

3 min read

How Richie got Insta-smart with Zoho Social

“Whoever tells the best stories goes home with the most marbles.” ~ Jeremy Waite, IBM. Storytelling has become an important part of our everyday lives....

3 min read

More storytelling, better conversations: What Twitter’s upcoming update means for marketers

Twitter recently announced an upcoming update that will make big changes to the way people (and brands) create content and engage on the social media...

4 min read

Zoho Social gets Instagrammed: Manage your brand’s visual storytelling

With Zoho Social, our focus has always been around helping businesses grow their presence on social networks that matter the most. Over the last few...

2 min read

Introducing Zoho SocialShare – The easiest way for brands to share content

We’re always looking for ways to create and share great content that will engage our audience. Creating good content is an art in itself, but...

2 min read

Why Facebook and Social Media are Valuable for Your Small Business

So, you’ve finally started using social media platforms like Facebook and Twitter as marketing tools for your business. You’ve started interacting with customers online, are...

General 3 min read

Do you know who your customers are?

This is a guest post by Sandra Faleris of SmBizSuccessTeam. To read more from Sandra, visit her blog. Used to be customer demographics led marketing departments’...

Zoho CRM 2 min read

The Best of Business Advice – From our Customers!​

“Don’t think about great ideas, think about people’s needs.” – El Mau Nuñez “Cash Flow is Not a Paycheck” – Allen Gardner “Great service means...

General 1 min read